Indie rock band Kaiser Chiefs have been announced as ambassadors for the Xbox Summer Stadium sports and entertainment campaign, launching today and running until August 12.
They're supporting Microsoft's charity partner, Right To Play, encouraging fans across Europe to take part in the 100m dash on Xbox Kinect Sports game tomorrow, and help break a Guinness World Record for the most people in an online race. Microsoft will donate funds to Right to Play, which improves children's lives through sport, each time someone takes part.